FAME Studios — Muscle Shoals Sound RoadyGoat
1961At 603 East Avalon Avenue in Muscle Shoals sits FAME Recording Studios — Florence Alabama Music Enterprises — founded by Rick Hall in 1959 and built on this site after his first hit, Arthur Alexander's 'You Better Move On,' in 1961. Out of this unassuming building came a wave of soul. Wilson Pickett cut 'Mustang Sally' here on October 13, 1966, and 'Land of 1000 Dances.' In early 1967 Aretha Franklin recorded 'I Never Loved a Man (The Way I Love You)' at FAME — the session Hall called the turning point that made her the Queen of Soul. The famously tight white house band, the 'Swampers' — Jimmy Johnson, David Hood, Roger Hawkins, Spooner Oldham and Barry Beckett — laid down the gritty Muscle Shoals groove. FAME still records today.