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The Butter That Built a Town
· 0.3 mi
Imagine a town so famous for one product that its name becomes a brand every shopper in Texas knows. For Falfurrias, that product was butter. In 1909, town founder Ed Lasater launched what became the Falfurrias Creamery…
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The Checkpoint and the Brush Country Crisis
· 0.3 mi
As you travel on U.S. Highway 281, you are on a route that has come to define modern Falfurrias in a somber way. North of town sits a large U.S. Border Patrol checkpoint, one of the busiest in the nation. Its strategic…
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Designing a South Texas Cow
· 0.3 mi
The Falfurrias dairy didn't happen by accident, and neither did the breed that came after it. When Ed Lasater built his dairy here in 1909, he assembled what became the largest Jersey herd in the world — the biological…
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First United Methodist Church of Falfurrias
· 0.3 mi · Historical Marker
You're driving past the site of the First United Methodist Church of Falfurrias. This congregation was organized in 1904 with just seven members. Early services met in borrowed spaces like the railroad depot before the…
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Texas HS Baseball Leaders 2026: Falfurrias (Falfurrias)
· 0.5 mi
Falfurrias (Falfurrias, TX) placed on the 3A Texas high school baseball stat leaderboards for the 2026 season: Derek Vasquez (7 HR); Andre Cisneros (4 HR); RJ Ozuna (0.468 avg); Jayden Guevara (2 HR); Cruz Reyes (2 HR).
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Brooks County's Catholic Heritage
· 0.5 mi · Historical Marker
You're driving through Falfurrias, the heart of Brooks County's Catholic heritage. Long before the town existed, Catholic missionaries like Fathers Claude Jaillet and Peter Bard traveled for decades, ministering to…
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James Abijah Brooks
· 0.7 mi · Historical Marker
(Nov. 20, 1855 - Jan. 15, 1944) Illustrious Texas Ranger for whom this county is named. Born in Kentucky; came to Texas 1876; became rancher-trail driver. Served in Texas Rangers 1882-1906. By order of the governor,…
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Don Pedro Jaramillo
· 2.2 mi · Historical Marker
(1829-1907) Called "The Healer of Los Olmos". Born in Jalisco, Mexico. Said to have been cured through faith, then given the gift of healing in a vision. He came to Los Olmos Ranch in 1881. Many came to him because,…
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Site of Los Olmos
· 2.6 mi · Historical Marker
You're driving through what used to be Los Olmos, the first permanent settlement in Brooks County. Founded around 1830 on a land grant, it sat right on the main route to the Rio Grande. By 1880, it had a post office and…
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One Half-Mile South is Site of Town of Flowella
· 5.4 mi · Historical Marker
You're driving through Brooks County, past where the town of Flowella used to be. Founded in 1909 by E.O. Burton and A.H. Danforth, it was named for a flowing well right in the middle of town. Flowella had a hotel,…
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The Highway Name That Took Seventy Years to Make Legal
· 5.8 mi
Every mile of U S Highway Two Eighty One inside Texas is the American Legion Memorial Highway, and the name is much older than the law behind it. On April thirtieth, nineteen thirty five, the Texas Highway Commission…
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The Town That Saved Its Schools
· 8.8 mi
As you pass by the schools here in Premont, know that you’re looking at much more than just buildings. You’re seeing a testament to a town’s will to survive. In the 2010s, the Premont Independent School District was on…
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Engineering the Seeligson Field
· 8.8 mi
The oil boom that remade Premont wasn't just about luck; it was a major feat of science and engineering. The Seeligson Oil Field, discovered beneath the land here in 1937, was not a simple pool of oil. It was a…
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Premont, TX
· 8.8 mi
Premont's history began with the Los Olmos y Loma Blanca land grant issued to Ignacio de la Peña in 1831. The land changed hands in 1907 when R.P. Halderman purchased a vast plot from the heirs of Henry Seeligson.…
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When Black Gold Gushed in Premont
· 8.8 mi
Imagine this quiet landscape transformed. Oil came in near Premont in the early 1930s, the town's first producing well drilled on the twelfth of May, 1933, and in the winter of 1936 Arthur Addison Seeligson's…
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The Premont General Who Won a War by Telephone
· 9.1 mi
In Premont, Business U.S. Highway Two Eighty One carries the name Lieutenant General Marc Cisneros Highway, for a Premont man who, people say, won a war with a telephone. Cisneros entered the Army in nineteen sixty one…
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Long, Teresa Altagracia Lozano [Terry]
· 9.2 mi · Tsha Handbook
You're driving through South Texas, maybe near Premont, where Teresa Lozano Long was born in 1928. She grew up on a dairy farm, but two things shaped her life: a love for the arts and witnessing firsthand the lack of…
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Armendarez, Guadalupe L. [Wally]
· 9.2 mi · Tsha Handbook
You're driving through South Texas, maybe near Premont, where a Tejano music legend was born. Wally Armendarez was just a kid in the 1930s, listening to the big bands and picking up his dad's instruments. By the time he…
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Brooks County
· 9.2 mi · Historical Marker
You're driving past Brooks County. Formed from Hidalgo, Starr and Zapata counties, created March 11, 1911; organized September 2, 1911. Named in honor of James Abijah Brooks, Captain of Texas Rangers, 1882-1906, member…
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Premont, TX
· 9.2 mi · Tsha Handbook
You're driving through Premont, a town that owes its existence to a land grant from <say-as interpret-as="date" format="y">1831</say-as></say-as>. But it wasn't until <say-as interpret-as="date"…
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Methodist Episcopal Church, South, of Premont
· 9.3 mi · Historical Marker
You're driving past the site of Premont's first church. Methodists erected this stucco chapel around 1910, sharing it with other faiths. The original building was razed in 1956 to make way for the present sanctuary.
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Laredo's Road for the Forgotten War
· 9.8 mi
From Laredo to Falfurrias, State Highways Three Fifty Nine, Sixteen and Two Eighty Five together form the Veterans of the Korean War Memorial Highway. The idea came from Webb County. A veterans group there, along with…
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Corporal Roel Garcia Memorial Highway
· 11.8 mi · Historical Marker
Honors Cpl. Roel Garcia, Texas DPS Falfurrias, killed March 26, 1997, in a crash on US-281 in Brooks County while driving to a drug task force meeting. Honorary segment runs from Encino to Falfurrias (~22 miles).
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Falfurrias to Encino Road
· 12.9 mi · Historical Marker
You're driving past a piece of Texas road history. This section of the Falfurrias to Encino Road dates back to 1918, when it was just a soft sand track. It got a caliche surface in 1920, and finally, the concrete paving…
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Los Olmos, TX
· 14.0 mi · Tsha Handbook
Los Olmos, a dispersed community also known as Paisano, is northeast of Falfurrias near the junction of Farm roads 1418 and 2191 in northeastern Brooks County. The community takes its name from a local ranch. Los Olmos,…
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Concepcion, TX
· 17.4 mi · Tsha Handbook
You're driving through Duval County, and right here is Concepcion. It's one of the oldest communities in the county, named after a Spanish land grant. Life here really picked up in 1873 when the post office opened. By…
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Encino's Paratrooper on Hill Eight Seventy Five
· 19.5 mi
In Brooks County, U.S. Highway Two Eighty One between County Road Three Oh Four and Huppergate Road is the Ernesto Soliz Cantu Memorial Highway, designated by the Texas Legislature in two thousand twenty five. Ernesto…